Searching Beyond the Paid

Friday, March 30, 2012

Breaking: Sitelink Conversion Data Now Available!

A few of us on PPC Chat noticed today that conversion data is now available in the Adwords interface for sitelinks and ad extensions! Data can be segmented in all the normal ways, including by time, top vs. side, click type, and network.

This is a huge leap forward for Adwords in terms of giving PPCers the data they need to optimize not only ads & keywords, but sitelinks as well.

For more info and up to date findings, follow the #ppcchat hashtag on Twitter.

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