Google AdWords Shuttering PPA Program

Just saw this notice in one of our clients' AdWords campaigns this morning:

Pay-per-action beta is ending
The pay-per-action beta will be discontinued the last week of August 2008. After this date, your pay-per-action campaigns and ads will no longer be active. If you wish to retain permanent records of your pay-per-action data, please export it from the Report Center before all pay-per-action campaign data is removed the last week of October.

Apparently, Google will be using the Performics' affiliate program instead.

I'm not sure this is a big deal - I heard from very few advertisers who were happy with the PPA program - volumes were low, and fraud was surprisingly high. Still, it's an interesting move.